Sendpulse – Email & SMS Marketing Automation Software
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Sendpulse – Email & SMS Marketing Automation Software


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9.5/10 (Expert Score)
Product is rated as #1 in category Email Marketing Software
Staff Review: If you're looking for a solution for email marketing and automation, you have a pool of options to choose from but when looking for a marketing solution with something extra, a marketing solution that offers more than just email services, don’t hesitate to choose Sendpulse. With its multi-channel marketing features, it stands out for me. I will be kind enough to go into full detail, why I think Sendpulse is an amazing solution for almost everyone.businesses.
Usability (Ease of Use)
Free Offering
  • 15,000 total email per month free.
  • Amazing free plans to help startups.
  • unlimited emails in paid plans.
  • Integrates seamlessly with chatbots.
  • Paid plans not for.
  • Email approvals take too long.


Sendpulse is a multi-channel marketing platform, offering more than just email service. Breaking that down, Sendpulse is a marketing solution that allows users to manage email, web push notifications, SMS, Viber, and chatbot messages on one platform. It is suitable for small and midsize businesses. I will be kind enough to go into full detail, why I think Sendpulse is an amazing solution for almost everyone.

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Sendpulse is a small business-friendly automation SaaS software that supplies business simple yet sophisticated email, SMS, and messenger capabilities.
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Sendpulse Homepage

To create an account on Sendpulse is free, easy, and quick, a process that shouldn’t take you more than a minute, and then you’re required to activate your account. As soon as you activate your account you’re taken to the email service page where your journey to the world of email marketing and automation is right before you and it’s never difficult to decide what to do next. For me, I dived straight into creating a mailing list, which will require that you give it a name, and upload contacts. The contact uploading process is straight forward and easy if you’re opting for the upload file or copy and paste upload options. Both require that you have your contacts neatly formatted and sorted, while you’ll need your file in either txt or excel file format to upload using the upload file option. It’s more complicated importing contacts from another service as this requires some technical know-how and time. Individual entry is the fourth upload option, straight forward, easy but time-consuming. The whole process is the same as it is with other email marketing and automation solutions.

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Once you’re completely set, you’ll notice that you have been signed up for the free account, which allows you to have up to 500 subscribers, and send up to 15,000 emails per month. When I was reading about Sendpulse, I learned that as of 2018, it had over 800,000 registered users but disappointed that over 80% of that number, opted for the free plan. Looking at it now, who wouldn’t? I am sure you’re already considering it too. Well, It is a known fact that people open SMS more than they open emails and according to Sendpulse, people open 98% of SMS they receive. Despite being given just 10 free SMS messages upon sign up, I still rate Sendpulse for its features; one solution to cater to all your marketing needs. Sendpulse completes its marketing offering with Facebook and Telegram chatbots, and web/browser push notifications which allow you to send notifications that can never be missed.


Sendpulse Pricing

Free Plan: Yes

Lowest Priced Plan: $8 / month (paid annually) for 1-500 subscribers’ + emails per month.

Highest Priced Plan: $173 / month (paid monthly) for 4,000,001-5,000,000 subscribers + unlimited emails + all premium features.


Free Plan: Yes

Priced Plan: PAY AS YOU GO


Free Plan: Yes

Lowest Priced Plan: $12.2 / month (paid annually) for 30,000 subscribers’ + unlimited web pushes per month + all premium features.

Highest Priced Plan: $123.28 / month (paid monthly) for unlimited subscribers + unlimited web pushes per month + all premium features.


Free Plan: Yes

Lowest Priced Plan: $7.31 / month (paid annually) for 1,000 subscribers’ + unlimited messages per month + all premium feature.

Highest Priced Plan: $91.75 / month (paid monthly) for 30,000 subscribers + unlimited messages per month + all premium feature.


Free Plan: Yes

Lowest Priced Plan: $5.45 / month (paid annually) for 25,000 subscribers’ +25,000 emails per month.

Highest Priced Plan: $1083.08 / month (paid monthly) for 9,000,000 subscribers + 4,700,000 emails per month + all premium features

As much as I find that the free plan offers a mouth-watering offering, I think the paid plan pricing compared to competitors like Mailchimp and Sendinblue is a bit more on the higher side. The entry-level premium plan for e-mail marketing features begins at $8, giving the user a database with a 500 subscriber limit (or the exact same amount as the free plan). There are more email marketing and automation solutions with competitive pricing to Sendpulse but they have a limit set for sent out emails and lock premium features. If you’re not comfortable with the monthly pricing, there’s an option for pay as you go. For SMS, the pricing is strictly paid as you go, and the cost per SMS delivered varies from country to country. The pricing for transactional emails starts at $5.45 and sends up to 25,000 emails monthly. For 30,000 subscribers, The web push pricing starts at $12.22, while the chatbot, at $7.31.

Features & Benefits


  • High open rates and great deliverability.
  • Up to 15,000 emails per month free
  • library with over 100 email Templates.
  • Connection with web push and chatbot
  • A/B Testing
  • An SMTP server that allows you to send transactional emails
  • Drag and Drop Email Builder and HTML Editor
  • Resend Email Newsletter to UnOpened
  • Automation 360 allows you to add 50 blocks of emails based on user’s actions, certain conditions, filters, and goals 
  • Analytic report
  • Integration with API, CMS, CRM, eCommerce, and much more.
  • Integrates with WordPress
  • Landing page and form builders
  • Unlimited emails in paid plans
  • Has SMS feature
  • live chat support
  • an intuitive user interface

Without an atom of doubt, Sendpulse is a big fan of small businesses and their free plans for all marketing channels are a testament to this. This marketing solution is amazing as it not only offers multi marketing channels, but it also allows a generous free plan across all channels on the platforms. It’s difficult to find an email marketing and automation solution, with not just up 15,000 emails monthly for free, but also unlimited push notifications for 10,000 subscribers, 10,000 bot messages, and 12,000 transactional emails sent monthly, all free.


  • The paid plans are expensive
  • Missing features in the drag and drop editor
  • No photo editing features
  • Approving emails takes too much time at first.

In 2018 it was recorded that Sendpulse has over 800,000 registered users. I found it disturbing that just 28,000 of them, are paying users. Initially, I interpreted that to be as a result of poor service delivery, or limited features. I was looking for the best solution for startup on a lean budget, but Sendpulse kept popping up in search results, so I did a little more digging and discovered the numbers were as a result of the generosity offered by the free plans. I strongly believe 12,000 emails per month, for free, is a great opportunity for any startup looking at the option of email marketing and automation.

sendpulse push notification

Of all its features, the one I find more intriguing is the web push marketing channel. The opportunity of sending unlimited push notifications to 9,999 subscribers every month. The excitement is not from the numbers, but this simply guarantees an increase in conversion.

Use Cases

You can use Sendpulse’s bulk SMS service to notify your customers about the arrival of new stock, Sales, Discounts, Order status., the Payment due on their account, etc. There are endless ways you can use web push notifications. For example trigger notifications to remind a customer of an uncompleted transaction, News, and information about sales and offers. You can easily program chatbots to suggest products to customers, based on their interests.

sendpulse email-templates-free
The SMTP allows you to send Transactional emails automatically in response to subscriber actions. Subscriptions or booking confirmations, order updates, notifications 

    • Perfect for small businesses who are not likely to surpass it’s 12,000 free monthly email mark.
    • A dedicated IP that contributes to reputation growth, and also prevents IP blacklisting.
    • You don’t have to worry about your emails landing in the spam folder
    • SMTP API allows you to send transactional emails to subscribers from your website, CRM, or web applications. 
    • Detailed reporting that helps to evaluate and improve the effectiveness of email marketing

Similar Competitors


EmailOctopus is a competitor with a similar price point, which offers more emails but has some significant disadvantages when compared to Sendinblue, including a less sophisticated automation wizard (which has no limits), no white-label features, less sophisticated sending features for premium plans,and less analytical details.


MailChimp - the king of the small business email marketing space, which also featured one of the most favorable and generous free plans... no longer provides unlimited access to its automation feature. While MailChimp will likely be the king of the jungle for small businesses for years to come, the truth is that SaaS softwares such as Sendinblue will continue to provide awesome alternatives which may be much better solutions.

Company Profile


In 2015, Konstantin Makarov – CEO and Eugene Medvednikov – Director of International Development started Sendpulse. A year later, Sendpulse would receive an investment of $130,000 and selected to the among the top 10 technology startups by the New York State Accelerator. In 2017, Sendpulse launched an initiative to support startups through email marketing. The same year, it found its way into the Brazilian market while also purchasing Mailto, a Turkish mailing service. We here at B3Ware are watching this email marketing and automation solution, with them, believe there is more to come from them.


If you have any questions, you can visit their support page to contact their support directly.

Yes. As a matter of fact, it is a great option. The free plan allows you to send up to 15,000 emails per month.

Yes. As a matter of fact, it is a great option. The free plan allows you to send up to 15,000 emails per month.

It is the best way to send notifications to your subscribers, without being intrusive.

With Sendpulse, you can send messages to over 1000 mobile operators in 200 countries. The bulk SMS service is charged pay as you go and varies from country to country. See this list of countries and pricing

Is the acronym for Simple Message Transfer Protocol. A method of exchanging messages between the sender’s and the recipient’s server.

Staff Review

Specification: Sendpulse – Email & SMS Marketing Automation Software

Deployment Type

Wordpress Plugin, SaaS

Devices Supported


Basic Features

CRM integration, Data import/export, Gamification, Open API, Scheduling, Social integration, Tracking

Email Marketing Features

3rd Party Integrations, Advanced Analytics, Advanced Email Sending Features, Basic Analytics, Database Management, Email Autoresponder, Email Broadcasting, Email Templates, Social Media Integrations, Workflow Management, WYSIWYG Email Builder

Pricing Model

Annual Subscription, Freemium, Monthly payment

Support Provided

Email Support, Phone Support

Videos: Sendpulse – Email & SMS Marketing Automation Software

Photos: Sendpulse – Email & SMS Marketing Automation Software

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Sendpulse – Email & SMS Marketing Automation Software
Sendpulse – Email & SMS Marketing Automation Software


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