Sales software is essential so that sales people and entrepreneurs and scale their outreach, lead scoring, and nurturing. Sales is already hard enough, with many deals taking days, weeks, or months to nurture before bearing fruit. It becomes too near impossible for one man or woman to manage these relationships without an array of tools, including email outreach, various website and landing page widgets, as well as the mighty CRM. But these tools are not all built the same, and their pricing structures vary even more. We highlight which tools are light on the budget, but still pack a punch in performance or features.
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